Privacy Policy

Effective Date: March 17, 2026

1. Introduction

Better Choice Insurance Group ("we," "us," or "our") is committed to protecting your personal information. This Privacy Policy describes the types of information we collect through our website at https://www.betterchoiceins.com and how we use, share, and protect that information.

2. Information We Collect

We may collect the following types of personal information when you interact with our website or request a quote:

• Contact Information: Name, email address, phone number, and mailing address.
• Insurance Information: Date of birth, vehicle details, property information, business details, and other data necessary to provide an accurate insurance quote.
• Communication Preferences: Your preferred method of contact and best time to reach you.
• Website Usage Data: IP address, browser type, pages visited, and other standard analytics data collected through cookies and similar technologies.

3. How We Use Your Information

We use the information we collect to:

• Provide insurance quotes and services you request.
• Communicate with you about your quote, policy, or account.
• Respond to your inquiries and provide customer support.
• Improve our website, products, and services.
• Comply with legal and regulatory requirements.

4. How We Share Your Information

We may share your personal information with insurance carriers and underwriting partners solely for the purpose of obtaining insurance quotes and binding coverage on your behalf. We do not sell your personal information to third parties.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. This excludes text messaging opt-in data and consent, which will not be shared with any third parties.

We may also share your information:

• With service providers who assist us in operating our website and business (e.g., form processing, analytics).
• When required by law, regulation, or legal process.
• To protect the rights, safety, or property of Better Choice Insurance Group, our clients, or the public.

5. SMS / Text Messaging Communications

When you provide your phone number to Better Choice Insurance Group through our quote request form, contact form, or by other means, you consent to receive text messages from us about your insurance quote, policy, claims, account, and related service updates.

Message frequency varies based on your account activity and the status of your insurance policies. Standard message and data rates may apply, depending on your mobile carrier plan.

You may opt out at any time by replying STOP to any text message from us. You may also reply HELP for assistance, or contact us at service@betterchoiceins.com or (847) 908-5665.

We do NOT share your mobile number or text messaging consent with third parties or affiliates for marketing or promotional purposes. SMS consent is collected separately from any other consent and is not a condition of receiving services from us.

Mobile carriers are not liable for delayed or undelivered messages.

6. Cookies & Tracking Technologies

Our website may use cookies, web beacons, and similar technologies to improve your browsing experience, analyze site traffic, and understand user behavior. You can control cookie preferences through your browser settings.

7. Data Security

We implement reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child, we will take steps to delete it promptly.

10. Your Rights

Depending on your jurisdiction, you may have the right to access, correct, delete, or restrict the processing of your personal information. To exercise these rights, please contact us using the information below.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or your personal data, please contact us: