Built on trust, driven by results.
Better Choice Insurance Group is an independent insurance agency founded with a single purpose: to give every client access to the best coverage options at the best price. No bias. No hidden agendas. Just better choices.
A better way to buy insurance
Better Choice Insurance Group was founded with a clear mission: to challenge the status quo of the insurance industry. Too many families and businesses were overpaying for coverage because they were limited to a single carrier's options. We knew there was a better way.
As an independent agency, we represent 14+ top-rated insurance carriers — not just one. That independence means we can shop the entire market on your behalf, comparing rates and coverage side-by-side to find the perfect fit for your unique situation.
Over the years, we've helped thousands of clients across Illinois and beyond find comprehensive coverage at prices they never thought possible. From first-time auto policies to complex commercial packages, our experienced team delivers the kind of personalized, expert guidance that big-name carriers simply can't match.
What makes us different?
Unlike captive agents who are locked into selling a single company's products, we have the freedom — and the responsibility — to find the very best option for every client.
The principles that guide everything we do
Our mission is simple: deliver the best insurance experience possible — through choice, transparency, and unwavering advocacy for every client we serve.
Client First
Every decision we make starts with one question: is this the best outcome for our client? Your interests always come before our own.
Integrity
We believe in honest, transparent communication. We will never recommend coverage you don't need or steer you toward a carrier that isn't the right fit.
Independence
Our independence is our greatest asset. By representing multiple carriers, we maintain the freedom to always find the best solution — not just the easiest sale.
Excellence
We hold ourselves to the highest professional standards — from the accuracy of our quotes to the speed of our claims support and the depth of our annual reviews.
Results that speak for themselves
We let our track record do the talking. Here's what our commitment to clients looks like in practice.
Top-rated carriers competing for your business
Decades of industry knowledge working for you
Our clients stay because we deliver results
The average amount our clients save per year
Ready to experience the difference?
See how much you could save with an independent agency that puts you first. Get a free, no-obligation quote in minutes.